Execution Plan
Swish2030 is a structured, multi-year execution programme to rebuild every organisation within Swish World Group — internally, externally, and now with modern API capability.
A five-year, $40 million transformation to rebuild every Swish service with infrastructure, scale, systems, and customer power at the centre.
From legacy WordPress-heavy platforms to fully custom backend and frontend systems — built for the next era of Swish World Group.
Swish2030 is already live across several major Group services. These platforms have already moved onto stronger, faster, more modern foundations.
Five-year execution plan and brand-building campaign
Total investment into rebuilding Swish services
Fully rebuilt backend, frontend, support, and API systems
Swish2030 is a structured, multi-year execution programme to rebuild every organisation within Swish World Group — internally, externally, and now with modern API capability.
It is also a brand-building campaign: a clear public commitment that Swish is moving beyond legacy systems and building its next generation of services around infrastructure, scale, and systems.
The end goal is simple: a fully integrated, customer-first digital infrastructure company, giving customers more speed, control, transparency, and confidence across every Swish service.
Swish2030 replaces fragmented, WordPress-heavy and WooCommerce-based systems with fully custom platforms designed around performance, security, reliability, and long-term control.
Websites, shops, portals, dashboards, checkout flows, service management tools, and customer journeys are being rebuilt to be faster, clearer, and easier to use.
Swish2030 also covers internal tools, operational platforms, support workflows, admin systems, and the systems our teams use to deliver services every day.
New high-level API capability is being introduced across the Group, connecting internal and external systems while keeping the programme focused on simplicity, security, and scalability.
WordPress-heavy infrastructure, WooCommerce dependencies, fragmented support systems, slower development cycles, and greater reliance on third-party tools.
Fully custom backend and frontend platforms, modern APIs, unified systems, stronger security, faster feature rollout, and greater control over the customer experience.
Owning more of the stack means Swish can move faster, reduce long-term costs, improve security, and build services around customers rather than around platform limitations.
Fully rebuilt backend and frontend systems across the Group.
Powered by SwishHost, SwishDNS, and Group-controlled systems.
Modern API capability across internal and external platforms.
Better dashboards, simpler checkout, and clearer self-service.
Major security improvements through modern architecture.
Faster load times, provisioning, launches, and feature rollouts.
Rebuilt platforms, stronger hosting, and SwishDNS performance improvements are designed to make Swish services faster and more responsive.
Customers will see simpler, clearer dashboards for managing services, accounts, orders, subscriptions, and support.
SwishShop and other commerce flows are being rebuilt to make purchasing faster, easier, and more intuitive.
SwishHost customers benefit from faster provisioning and smoother service setup through custom-built systems.
SwishShop is being strengthened to make selling and buying easier, with better flows, clearer product journeys, and stronger platform foundations.
Swish2030 is built around giving customers more visibility, more choice, and more control across the Swish ecosystem.
Moving away from fragmented third-party platforms gives Swish more ownership over its roadmap, systems, data, infrastructure, and customer experience.
Custom systems reduce the long-term cost burden of legacy tools, plugin-heavy platforms, duplicated systems, and external platform dependency.
Unified systems and custom APIs make it easier to launch features, improve services, and iterate faster across multiple Swish organisations.
Swish2030 supports stronger security through modern architecture, cleaner systems, reduced plugin exposure, better control, and improved engineering standards.
Support systems are being rebuilt alongside customer platforms, helping teams respond faster and deliver a more consistent service experience.
Swish2030 aligns engineering, marketing, operations, support, and leadership behind a single long-term transformation strategy.
SwishHost, SwishTech, SwishShop, SwishTelecoms, SwishEmail, and SwishDNS have already been rebuilt under the Swish2030 programme.
SwishID, SwishSocial, internal platform systems, support systems, and wider Group tooling remain active parts of the transformation.
SwishNews is the next major platform planned for rebuild as Swish continues moving services onto its custom ecosystem.
Faster provisioning, stronger hosting systems, improved customer controls, and infrastructure that powers the wider Group.
Visit SwishHost →Faster DNS performance, stronger reliability, and infrastructure improvements supporting Swish services and customers.
Visit SwishDNS →Easier sales, simpler checkout, better product journeys, and a stronger commerce foundation for future growth.
Visit SwishShop →A rebuilt consumer technology platform supporting Swish’s wider device and product ecosystem.
Visit SwishTech →A rebuilt telecoms platform focused on clearer service journeys, faster customer experience, and stronger digital operations.
Visit SwishTelecoms →A rebuilt privacy-focused email service forming part of the Group’s customer-first digital infrastructure ecosystem.
Visit SwishEmail →A major future layer of Swish2030, planned to support identity, access, account services, and a more unified customer experience.
Visit SwishID →The next major rebuild, planned as part of the continued shift toward custom systems, stronger publishing tools, and scalable content infrastructure.
A transitioning platform within the Swish2030 programme, focused on future community, social, and customer engagement experiences.
Visit SwishSocial →SwishID is a major part of Swish2030, but it remains work in progress. As the programme develops, SwishID is planned to become a key identity and access layer across the Group’s custom ecosystem.
Swish2030 begins with early rebuilds, infrastructure upgrades, engineering expansion, and the first major moves away from WordPress-heavy systems.
More customer-facing platforms, internal systems, support tooling, and API foundations are rebuilt and standardised across the Group.
Additional services transition onto custom Swish platforms, reducing legacy dependencies and improving maintainability.
With stronger foundations in place, Swish expands customer tools, integrations, automation, dashboards, and platform capability.
The Group refines performance, security, support workflows, analytics, reliability, and customer journeys.
By 2030, Swish World Group aims to operate as a fully integrated, customer-first digital infrastructure company.
Several services have already been rebuilt, proving the programme is active and delivering visible changes.
Swish2030 is a multi-year transformation. Some services and internal systems remain in transition as the Group continues the rebuild through 2030.
The goal is not a short-term refresh. It is a long-term platform, infrastructure, security, and customer experience rebuild.
Not just a rebuild. The foundation for a fully integrated, customer-first digital infrastructure company.