2019
The Swish journey began in Leeds, West Yorkshire.
About Swish World Group
From its beginnings in Leeds to its global headquarters in Lexington, Kentucky, Swish World Group Inc. is building an international group of technology, infrastructure, communications and digital service brands.
Explore our originsSwish World Group facts
2025
Swish World Group Inc. was incorporated in Kentucky on 27 January 2025.
Swish2030
A long-term transformation programme already underway across the Swish ecosystem.
Our Story
Swish World Group began with hosting and has grown into a multi-sector technology group focused on building practical, user-first digital services.
Where We Began
The Swish journey began in 2019 in Leeds, West Yorkshire, with the launch of SwishHost and an ambition to build better digital infrastructure.
Read our storyFrom Leeds to Lexington
On 27 January 2025, Swish World Group Inc. was incorporated in the Commonwealth of Kentucky and established Lexington as the Group's global headquarters.
See our timelineWhat We Build
Our brands operate across hosting, telecommunications, email, DNS, cloud storage, ecommerce, identity, media, justice technology and consumer products.
Explore our brandsOur Corporate Identity
Swish World Group Inc. is the sole parent company of the Swish World Group and directly owns its subsidiaries worldwide.
View corporate informationAt Home in Kentucky
Lexington is the legal seat, global headquarters and executive centre of Swish World Group Inc.
A Central American Base
Kentucky connects the South, Midwest and eastern United States, giving the Group a strong base from which to support its national and international operations.
A Commonwealth of Enterprise
Kentucky's traditions of industry, logistics, manufacturing, education and practical ambition reflect the long-term outlook of the Swish World Group.
Lexington to the World
From Lexington, the Group directs its strategy, governance, investment and development across its worldwide businesses.
Swish2030
Swish2030 is the Group's long-term programme to rebuild, modernise and strengthen every major Swish service.
Rebuilding the Ecosystem
Swish2030 focuses on moving away from legacy systems and rebuilding services around custom platforms, stronger APIs, improved reliability and better user experiences.
Infrastructure and Scale
The programme prioritises performance, security, support systems, customer control and scalable infrastructure across the Swish product family.
Work Already Underway
Swish2030 work is already underway across SwishHost, SwishTech, SwishShop, SwishTelecoms, SwishEmail and SwishDNS.
Explore Swish2030Leadership
Swish World Group is led by a global leadership team focused on execution, product development, governance and long-term growth.
James van Houten
Chief Executive Officer
James leads the Group's strategy, product direction, expansion plans and long-term vision across the Swish ecosystem.
View profileGabrielle Marshall
Group Managing Director
Gabrielle oversees global operations, delivery, coordination and strategic execution across Swish World Group's businesses.
View profileRachel Walker
Group Chief Financial Officer
Rachel leads financial strategy, governance, planning, reporting and investor communications for the Group.
View profileOur Brands
Swish World Group brings together a growing portfolio of brands across infrastructure, privacy, communications, commerce and digital services.
SwishHost
SwishTech
SwishEmail
SwishFiles
SwishDNS
SwishTelecoms
SwishJustice
SwishSocial
SwishShop
SwishRegistrar